This is a 4 or 5 part blog-post on why I started blogging. Most of this I wrote already a year ago, but then I never had the follow-through to publish it.
Because I get angry at myself if I don’t. Because I wanted to for years. And now is the time I start.
Done > Perfect.
No, seriously? Why would I blog? After all it takes valuable time!
- I have thought about a million topics. I am the kind of guy who will really dig into a topic for a few days. Then use the knowledge once, or twice, without making much notes and then moving to the next topic - often without anything to show for it.
- Because it is healthy to have a balanced radio of content you consume vs content you produce. Consume less, produce more!
- One on one talks don’t scale. This is my way of reaching more people.
- Because it’s important to share with the world what you created. For years I thought naively "well but if I document what I have done, will this not help my competition?" It is a very rare that keeping what you are doing stealth mode is the right choice. And getting feedback is more valuable. I am not applying that learning to my blogging so far.
- Because I forget. Like a lot. And it's nice to have something to look back on if you want to remember something.
- Because it’s great to reflect on how you thought a year ago. Thoughts change. It’s great to have a reference. And it’s important to measure your own progress and about increasing communication between the past, present and future you.
- Too much of what I did I can not show because it was done for work and I don't have the rights to it. So I don’t have a public documentation to show everyone. So I want to offset this with this blog and more public github publishing.
- I get annoyed by people I speak to wanting me to prove myself over and over again. I want to have something to point them to as a track record.
- I get annoyed not being invited as speaker sometimes. (Entitlement much?)
- Because I tend to do everything in pure Depth-first search fashion - I drilling down into a topic in depth, which should lend itself to interesting posts. (see 2.)
- Because loads of very smart people tell you [weasel words]
it’s really important[peacock term] to practice your writing skill.
- If you write it down, it's science. Otherwise it's just fooling around.
- Because I don't want you to make the same mistakes as me
- And because I want to spread knowledge and recommendations
- To get customers or employment opportunities.
What do I want to blog on?
- The 20 years + of constantly digging into a technical topic.
- I often make deep thoughts about our society. But usually I tell it to one or two guys and then move on with my life.
- I created one of the earlier "startups" in 2010 in Vienna called indoo.rs, and had a tone of experience there as CTO and in the board. But I never shared it broadly. I gave rarely any talks. And usually people are surprised by my ideas when I tell them one on one.
- To document projects and what I do with my free time: learning languages, building electronics, working, studying, relationship, research, programming, hiking.
- Relationships and dating.
- I wanted to blog every time I took on a new hobby like ham radio
- I wanted to blog about politics and consumer protection
- The things I learned consulting different office dynamics and different organisational structures I saw with customers.
- (My own) failures.
- The millions of shower thoughts 😉
- Attention/Eyeballs economy, Innovator's dilemma, founder dynamics, customers, marketing, .....
- I was at funeral some time ago and people were disgustingly unaware of what the dead guy was like when he was still alive. I fear it's quite common. So this is also some kind of attempt to document what kind of person I am and what I humbly think I have figured out so far.
This list is far from complete or well structured. But the point is those are a very broad selection of topics. That plays into "Post 3: Implementation, how did I decide to blog?"
Why not just use Facebook, Twitter, Medium?
First of all they are really good at what they do respectively. But
- I want to own the format. At Facebook, it's Facebook that decides which links get a preview. Which content gets which font size. What background you can chose for your text.
- When I signed up years ago on Facebook around 2011/2012 I can remember I was already annoyed that I can’t have have my own music playing on Facebook, like I would have been able to, if it was “my own” website. I want freedom. Don’t worry I won’t torture you with music (yet).
- Because I want to own the channel to the reader. I don’t want to be at the mercy of Facebook where the machine learning algorithm of the month decides who will see a notification about my post.
- I don't want to license my content to Facebook.
Does that mean that I will stop posting to Facebook and Twitter? On the contrary! More about this in the followup posts:
Part 2: The downsides of blogging and why you still should do it regardless.
Post 3: Implementation, how did I decide to blog?
Post 4: Twitter, Facebook, Social, how it all ties together. What I learned so far.